The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our copywriting training program. The power of commitment is a great influence principle that can be applied to copywriting. In this video, I talk about how you can leverage the power of commitment to improve your copywriting.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- Commitment is the psychological principle that when someone starts something then the more likely they are to continue doing that.
- If people start using your business instead of their competitors then they are more likely to continue using your business.
- When you are describing an issue that your prospect has, you should try to reframe the issue so that you are offering a solution rather than trying to sell a product.
- Your sales copy should provide a tip that will provide the reader with a break-through moment that will help them.
- Have your prospect do an exercise of some sort so that you build active commitment with that person.
I hope that these applications of commitment will help your business grow and improve your copywriting.
Thanks for joining us, and I will see you again soon,
