The Power of Reciprocation – Episode #124

by Richard Wilson on August 11, 2011

The following video is borrowed from our platform and was originally recorded for our copywriting training program.  The power of reciprocation is an important principle of influence that is used in copywriting.  In this video, I talk about how you can leverage the power of reciprocation to write better copy and boost your conversion rate.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Reciprocation is the influence principle that when you give someone something they will automatically feel like they owe you something in return.  
  2. Embed reciprocation within the first third of your writing so the prospect immediately has something of value from you.  
  3. Focus on things that are valuable, specific, tangible and counter-intuitive.
  4. It’s really important to activate this reciprocation tool early on in the copywriting.
I hope that this short video on the power of reciprocation was helpful to you and helps increase your conversion rate on your sales page.  
Thanks for joining us, and I will see you again soon,

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