The Secret To Great Marketing – Episode #137

by Richard Wilson on August 14, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  In this video, we explore one of the big secrets to great marketing: copywriting.

Video Transcript/SummaryThe strategies and tips for copywriting provided within this video module include:

  1. Proofread.
  2. Research.
  3. Offer something of value.
  4. Position yourself as an authority.
  5. Show next steps.

There are many secrets to great marketing but this one is often overlooked in favor of flashy design or clever ad campaigns.  Copywriting remains an essential aspect of great marketing whether it is in print or online.  

Thanks for joining us, and I will see you again soon,

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