Tips on Article Marketing – Episode #138

by Richard Wilson on August 14, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  Article marketing can be a hugely effective way to promote your company and position key individuals at your company as experts and authorities in the industry.  In this video, you will learn some helpful tips on successful article marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Article marketing is the sharing of free information in the form of an article, blog post or other written medium that is useful and informative for your target audience.  Article marketing is primarily used as a promotional tactic to position companies and individuals as experts within their niche or industry. 
  2. The best way to ensure that article marketing works for you is to make sure that your articles are valuable and of high-quality.
  3. Your copy needs to have something worth reading.  It also needs to be worth sharing with someone else.
  4. Take on the educational marketing approach.
  5. Be available.
  6. Share your expertise.
  7. Be consistent.

I hope that this video has given you some useful tips on article marketing.  

Thanks for joining us, and I will see you again soon,

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