Unique Selling Proposition Marketing – Episode #107

by Richard Wilson on August 6, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our sales training program.  Developing a unique selling proposition is a really critical part of running a business.  In this video, I explain how creating a super strong unique selling proposition can also help you make super sales.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. If you don’t have a really well-crafted USP then you will get ignored by your prospect and fail to stand out from your competitors.
  2. The reason why your product first got popular is often related to your competitive advantage which will help you find your USP. 
  3. Even if you have a relatively weak USP, it is better than not having a unique selling proposition and you can always work to make that USP stronger and stronger over time.

You should definitely have a unique selling proposition and the stronger that you can make your unique selling proposition then the easier your sales work will be.  I hope that you found this video helpful.  Many people are aware of the unique selling proposition but still fail to develop one that is really strong.

Thanks for joining us, and I will see you again soon,

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