Upselling Definition – Episode #111

by Richard Wilson on August 7, 2011

The following video is borrowed from our platform and was originally recorded for our sales training program.  Upselling is a sales tactic in which you introduce your prospect to more products than the one that he was initially going to buy, often through discounts and other devices that convince the buyer that he will get more value through buying more than what he was initially going to purchase.  In this video, I provide you with a clear upselling definition, why it is used and how you can use upselling in your business.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Upselling is a sales technique used to get your customer to buy more from you than what that customer was initially looking to purchase.
  2. There are many ways to upsell such as offering a larger package, opting into a membership program, a subscription, a DVD package, etc. 
  3. You know that not everyone will accept the offer but you will eventually raise the average sales price if you use upselling in all of your transactions.
  4. Upselling will raise the average sale price, raise the lifetime customer value, and potentially raise your profitability–all highly desirable outcomes.

Upselling can really boost your business profitability and help raise the average sales price for your sales.  If you haven’t already used upselling I really encourage you to try this sales tactic.

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