What is Ghostwriting? – Episode #24

by Richard Wilson on June 4, 2011

In this episode Richard defines ghostwriting, explains what a ghostwriter does, and provides examples of how you can build your business faster by using ghostwriting services. Richard also provides a few real life examples of how he has used a ghostwriter before to turn his blog posts and speech content into a published book. (Download this MP4 Video)

Video Transcript/Summary: This videos shares with you the many ways that you can leverage ghostwriting to build your business faster, here are some examples of how this can be done:

  • Ghost blogging: Having someone maintain or help you update your blog more often so it becomes an industry leading resource
  • Newsletters: You can have a writer producing your newsletter or email auto-responders for you so that you can release them more often and grow your potential client base
  • Books: Many times, like in my case I have lots of speaking content and blog posts but I don’t have the time needed to put all of that into book format, this what a ghostwriter will excel at doing

Even if you don’t plan on using a ghostwriter in your business right now you should at least know what one is so that you realize that it is one of 1,000’s of tools available to you to grow your business.

I hope you enjoyed this short overview on how to tell stories for business and marketing.  Thanks for joining us, see you next time!

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