The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our sales training program. Word of mouth publicity is perhaps the most effective, cost-efficient way to market your company. By giving your customers such a great experience or offering a product that is so interesting and useful you can spark a word of mouth marketing campaign.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- Word of mouth is the advertising or brand that takes place between customers. There is no outside influence by management or brand.
- Word of mouth is important because something negative can be said about you can spread like wild-fire.
- Here are some ways you can monitor word of mouth:
- Google searches
- Google analytics
- Blogs
- Forums
- Social networking sites
Word of mouth marketing can be a great way to measure how your brand is doing and a great method for letting other customers know about your products and services.
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