Word of Mouth Definition – Episode #176

by Richard Wilson on August 23, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our sales training program.  Word of mouth publicity is perhaps the most effective, cost-efficient way to market your company.  By giving your customers such a great experience or offering a product that is so interesting and useful you can spark a word of mouth marketing campaign.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Word of mouth is the advertising or brand that takes place between customers.  There is no outside influence by management or brand.  
  2. Word of mouth is important because something negative can be said about you can spread like wild-fire.  
  3. Here are some ways you can monitor word of mouth:
  4. Google searches
  5. Google analytics
  6. Blogs
  7. Forums
  8. Social networking sites

Word of mouth marketing can be a great way to measure how your brand is doing and a great method for letting other customers know about your products and services.          

Thanks for joining us, and I will see you again soon,

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