You Suck at Writing & So Does Everyone Else (Including Me!) – Episode #27

by Richard Wilson on June 15, 2011

In this episode recorded in Singapore Richard discusses how 99% of business owners are not confident writers. They do not enjoy writing, they don’t do it very often professionally, and they have very little experience in publishing.  The natural result is that most business owners do not use writing to promote and position their business through trusted media channels such as newspapers, books, or magazines.  (Download in MP4 Format)


Video Transcript/Summary: In this video I share a story about how bad I am at writing, a story that you may have already read about within my bio before.  Basically I turned in a final paper at Harvard that was flat out rejected by a TA that didn’t speak english as a first language, and yet her first question to me was “is English your first language?” Not exactly something to be proud about BUT, and it is a big BUT…within 3 months of that event I was invited to speak at the European Business Summit in the company of prime ministers, the President of Coca-Cola Europe, and 100’s of executives….all because of my writing. How could these two things happen at once?

Since starting my business I have now written 10+ books, 5,000+ blog posts, and given dozens of speeches based on what I have written in the past….without being good or “natural” at being able to write.

Here are some lessons from this story and my experience in making money based on what I have written in the past as a business owner:

  1. Nobody is born a great writer, and you don’t have to know even basic grammar rules to excel at building your business from what you write.  Anyone can hire an editor for $8-15/hour now days through websites such as Elance.com, Craigslist, or oDesk
  2. Writing is one of the top 10 most powerful tools in your arsenal for growing your business on a tight budget during the first 3-5 years of operation.
  3. You can invest just 30 minutes a day and over time write an enormous collection of articles, white papers, and books which all position you as a top 3 expert within your niche.
  4. The more evergreen your content is the better, it will pay dividends for years to come
  5. Define your niche and dedicate yourself to learning enough about it every to share a bit of your wisdom, research, statistics, or insights on the space
  6. The slow and steady daily production of writing is far more powerful than trying to write 1,000 articles in one year
  7. Over time this process WILL make you an expert in your field naturally and produce more opportunities and business ideas than you will ever be able to pursue.

Here is an exercise:  Write down the top 5 reasons why you are not writing every day to build your business.   Great, now slap yourself across the face (nicely) and wake up to the fact that these are excuses holding you back from growing your business.  Stop thinking about the same excuses that others use to stop themselves from writing and start kicking your own ass into gear, invest yourself into the process and get it done.  Nobody likes to do hard work and most people find coming up with writing ideas and executing them as projects very challenging.

Stop thinking about the same excuses that others use to stop themselves from writing and start kicking your own ass into gear, invest yourself into the process and get it done.  Nobody likes to do hard work and most people find coming up with writing ideas and executing them as projects very challenging.

Thanks for joining us, and I will see you again soon,

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